🌿 The Bodi Fresh Story

For too long, periods in the Middle East have been treated with silence. Women managed them quietly, with products that weren’t always comfortable, sustainable or ever openly talked about.

Bodi Fresh was created to change that. Our mission is to bring sustainable period care to the region and empower women to feel confident and proud of their bodies—every day of the month.

Founded by Sevgi Anar, an Australian with Turkish roots, Bodi Fresh is deeply personal. Growing up, Sevgi was taught that periods were “dirty” and not to be spoken about. But as she grew older, she wanted to break those taboos. After discovering period underwear, she knew she had to bring it to the Middle East where she lives — so women here could have the same freedom, comfort and control.

Our underwear isn’t just a product—it’s a movement. Each piece replaces hundreds of disposables, making periods healthier, easier and better for our planet.

✨ Periods are natural. Talking about them should be too.
With Bodi Fresh, women can move freely, live confidently, and shine—without limits.